At Agroindustrias González, we understand that producing in the Amazon is not just any privilege — it is a great responsibility. The Amazon is much more than a landscape; it is our home, our history, and the foundation of everything we do. That is why, since our beginnings, we have embraced the commitment to preserve the surrounding forests, keeping them as a natural and vital barrier around our pig farms and our fish ponds.
Today, in Lago Agrio, we use only 10 hectares for the production of pigs, fish, sugarcane, and pasture, while preserving 90 hectares of Amazon rainforest. In Borja, we allocate 30 hectares for pastures and conserve 162 hectares of natural forest. These areas are not intervened; we simply protect them, safeguarding them from logging and allowing nature to regenerate on its own.
But this is not just a random fact for us — it is a permanent decision. Here, no trees are cut down to expand croplands, and no roads are opened to occupy more space. We do not believe in a model of production that devastates and leaves scars. We believe in healthy coexistence, where cedars, guayacans, balsas, guarumos, and chilcas continue to grow, and wild animals find refuge. In these forests, spectacled bears, capybaras, agoutis, and several species of monkeys can still be seen. And that is no coincidence. It is the result of letting nature remain alive, of allowing spaces to regenerate on their own. We simply protect them without disturbing their balance — and in that respect, life returns.
This privileged environment has also been a silent ally in our production. The rainforest acts as a natural regulator, providing clean air and a calm environment for the animals. That is why, in our pig farms, we have been able to significantly reduce the use of antibiotics. The pigs’ quality of life improves thanks to this environment, resulting in healthier animals without the need for overmedication. This not only reduces dependence on pharmaceuticals but also enhances the quality of the meat we offer our customers.
The same is true for fish farming. This activity, which originally emerged as an alternative to harmful practices such as fishing with barbasco or dynamite, has become a source of clean and sustainable protein. Not only have we stopped polluting the rivers, but we now protect our internal water resources, maintaining a balance in water use and ensuring that the impact on aquatic ecosystems remains minimal.
Our decision to keep more than 76% of the land under conservation is not a legal requirement nor a commercial strategy. It is an ethical stance — a way of understanding that in the Amazon, not everything should be translated into economic returns. And while on the 36 hectares where we produce we always strive for efficiency and quality, we recognize that the true value of these lands lies in what we choose not to touch.
Agroindustrias González does not seek to claim ownership of the rainforest or turn it into a brand symbol. What we do is give thanks and give back — producing with respect, without invading, without displacing. We know that the Amazon does not need saviors, but responsible producers — people who understand that one does not come here to conquer territory, but to coexist with it.
And this is how we do it, day after day — proud that on our farms the trees keep growing, the animals return, and production takes place in harmony with the forest.
